If you've been blogging for a long time already, you could notice that your visitors paid attention to new content first of all, and your old articles stayed with no interest. Well, it's easy to understand of course, but a blog's old content may be really useful and catchy to read, but the audience just doesn't see it and doesn't usually going to do anything to find it. What can we say, friends? Unfortunately, that's every blog's luck. But there are some simple ways to make the old content of your blog live again, and today we are going to share some of them with you.
The best and simplest way to pay your readers' attention to some old articles of your blog is to link to them in your new posts. If your new article appeared to be successful and popular among readers, it can easily make your old articles live again. But even if it hasn't worked out, you'll always have some benefits from re-linking: it sometimes happens that you can easily mention an old article in order not to write the same facts again, and your reader can just click on its link to find more information needed.
It would be very useful to have such a widget on your blog as Related Posts, that will give your readers the list of the articles on the same topic automatically. You can use different plug-ins for this, but Simple Tags remains the most popular one though it's not widely used in all WordPress latest versions.
Even if your new post appeared to be a masterpiece of writing, it will be lost in your blog's archive sooner or later. The best way to support such articles is a Popular Posts widget which can be places on a side bar for example. Some bloggers do it expressly to pay readers' attention to the best articles that can be useful for them and can attract new readers.
Tags and categories
Your blog's good structure and tags will always help to increase the number of visits. That is why don't be lazy to use tags, as they can be a very good additional source of your blog's navigation.
It's obvious that no one will find your archive articles if you don't even have an appropriate widget for this. Certainly, not all visitors will use it actively, but believe us – there always be people who will take a look at your archive articles with pleasure. Moreover, archive usually make a blog more reputable.
“About a blog” section
To help new visitors find your publications, you can add a section where you'll tell them everything about your blog and give some appropriate links to make a navigation easier. A side bar can't give much information to your readers, but a separate section is good and big enough to write there whatever you want to share with the audience.
More articles of this author
If your blog has more than just one author of the articles, it would be great to have a section with author's bio after each article. There should be a link that will help readers to find more articles of this or that author, and it will help you make them read some more posts of your blog, even if they are not written lately.
So, as far as you can see, there is nothing difficult with such advice. Some of them are very fast and easy to realize. They may seem ineffective at first, but believe us, that's not true: using them in practice, you'll see positive results very soon.