Social media marketing is a tool that can be used by every type of website to drive targeted traffic. One reason why it is so effective for eCommerce websites is that it can drive a lot of targeted traffic in a short amount of time while simultaneously increasing awareness about your brand. When you are able to get others talking about your eCommerce website on social media, you will be able to have an easier time getting more visitors to your website. In addition to driving traffic directly from social media websites, this type of online marketing can help improve your search engine ranking as well, which will result in more traffic to your site.
How Social Media Marketing Can Improve your eCommerce Website’s Rankings
Social signals are becoming increasingly important in today’s SEO world. When your website is able to build a strong social media presence, the search engines will assume you are providing your visitors with high quality content that they enjoy sharing with their social circles. With impressive social signals pointing to your website, the search engines will start to improve your search engine rankings so that more people will be able to find your site when searching online.
In addition to improving your social signals, social media marketing is a terrific way to gain valuable backlinks for your eCommerce website, which will help improve your site’s search engine rankings. Posting links that point to your website on your social media accounts is one way to get these backlinks but the true value of social media marketing in terms of improving your eCommerce website’s rankings comes when others start to share your links with their followers. When you can get re-tweets and other people to like your content that contains your backlinks, you will see dramatic improvements in your search engine rankings.
How to Use Social Media to Promote your eCommerce Website
Post High Quality Content
The first tip you will need to keep in mind when looking to utilize social media marketing with your eCommerce website is to always post high quality content to your social media accounts. This includes sharing content from other sources around the web that your followers will find useful. If you only share links to new products or sales that you are having, your followers will become disinterested in your social media updates and will unfollow your accounts. By providing them with value, you will be able to position yourself as a source of valuable news and industry information, which will keep your followers interested in your new updates.
Know your Target Audience
Another tip to keep in mind when using social media to promote your eCommerce website is to truly understand your target audience and discover where they congregate online. Each social media website has its own unique audience, allowing you to focus your efforts on the one or two sites that cater to your key demographic. If you focus your early social media marketing efforts on these websites, you will see better results out of the gate and will be able to increase your social media reach once you have a better understanding of how to run a successful campaign.
Interact with your Followers
Lastly, interacting with your followers is perhaps the most important thing you can do when running a social media marketing campaign. By engaging in conversations taking place on social media about your brand or industry, you will be able to position yourself as an industry expert when you address any concerns or answer questions on social media. When consumers see that your social media accounts actually interact with them, they will be more likely to continue to follow your account and frequently check back in to see what is being said online.
One of the best ways a website can drive targeted traffic is by running a social media marketing campaign. This is especially true when you own an eCommerce website. By posting high quality content on social media websites geared towards your target audience and interact with your followers on a regular basis, you will see excellent results using social media sites to send traffic to your eCommerce business.
Ben Sawyer is an Social Media Marketing Consultant for candles wholesalers ecommerce website. Here Ben explained his guide to social media marketing. If you would like to write for GeekWorldNews, check our guest posting guidelines.