The loading time of your website directly affects your business. Website performance has a huge role to play in improving your bottom-line. Many website owners prefer to have graphics and elements that look beautiful, but on the backend, they slow down the website.
It affects user experience, and thus website rankings. According to Kissmetrics, if an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
WordPress is a favorite platform for global business leaders. That’s why there are many WordPress plugins which can be installed on the site to improve performance. Check out some of our recommended plugins for improving website performance:
One of the most concerning issues in website performance is cache. Cache cleaning plugins can be of immense help in reducing load times. WP Fastest Cache is a great plugin for this purpose.
It comes with a lot of features that provide ease of use. For plugins available in the market, some are very complicated to use, while others are too simple to perform the job.
The developers of this plugin have found a middle ground. And its usability levels are just perfect. All you have to do it install the plugin, activate it through an easy tutorial and you are ready to go!
The plugin has received great reviews from people on wordpress.org. You can also follow the community of people who use this plugin on their sites. Some of the notable features of this plugin include;
- Easy installation and setup
- Cache clearing in one click
- Minify HTML AND CSS
- Customize which pages to include and which elements to exclude
- Setting expiration times for URLs
- Setting expiration time limits for pages
- Integration with CDN
- A premium version which comes with extra features
In the world of e-commerce, website performance is directly correlated to sales and conversions. If a website is slow, customers will find it hard to browse through products or make a purchase.
This is where the Salesmate plugin comes in. It works perfectly to improve the e-commerce experience of your site. It can integrate with the most popular apps in the world.
You can keep your sales information centralized through Google’s suite of apps and utilize Google CRM services through the plugin.
Integrating it with your WordPress e-commerce site is very simple. This plugin’s simplicity is one of its best features. The WordPress CRM plugin can:
- Track sales goals
- Utilize sales intelligence
- Forecast sales
- Manage deals
- Automate data entry
- Track activities, and
- Send smart emails
Images and other media content with larger file sizes slow sites down. You can solve this issue and speed up your site easily by installing WP Smush.
It is a trusted image compression plugin. And the best part is that it compresses images without compromising their quality.
Previously, smaller image sizes meant poor image quality. WP Smush has solved this dilemma.
Here are some of its important features;
- It supports and compresses all image formats like JPEG, GIF, and PNG
- It automatically removes unused colors from your images
- It can run smoothly with other plugins on your site
- It can compress images in your image directory
- It automatically removes metadata from your JPEG images
- If you are short on time, you can compress up to 50 images at once
- Image optimization becomes easy with WP Smush
Running a busy WordPress site or blog often poses the issue of database optimization. You can end up with an inefficient database as days turn into weeks and months.
Whenever you create a page or post, WordPress creates a new copy of it. For example, if you have edited a page or post 7 times, there will be 7 copies of it. It keeps piling up like this and starts slowing down your website.
There is just too much-unwanted data in your database. In some cases, having a large and unstable database leads to a ton of spam in the comments section, with unapproved comments and spam further affecting site performance.
WP-Optimize allows you to clean up your database and optimize it, so it looks better and performs faster.
With WP-Optimize, your WordPress’s database will become clean, fast and efficient. Once the plugin is installed, you can customize the timings so it runs automatically. Schedule a time for clean-up. Things it can automatically clean are:
- spam comments
- unnecessary revisions
- trashed content
- MySQL Tables
- And it will also show database statistics
The logic behind minifying is to combine CSS files, HTML, and JS so they can be served to visitors in a compressed way. It greatly reduces a site’s load times.
Keep in mind that this plugin requires setting up before you can use it.
- Easy to use and install
- It is free of cost
So, what are you waiting for? Today, WordPress has evolved into a highly efficient content management system. It can house all kinds of sites, and is particularly well-suited for e-commerce websites.
The performance of WordPress websites can improve considerably with the help of plugins and its vast global community of users.
Are there any other plugins you use to improve your site’s performance? Share them with us in comments below!